Like the Grand Tourists pawing Titian's Venus, toplist creators are finding new ways to exploit art to serve their own interests
Before starting 3PP, I was heavily involved in contributing to specialist tech sites, which comprised of writing tutorials, giving tech support and reporting the latest developments. Spanning a decade, this exposure gave me a deeper understanding of how the web works, and how people will use others to draw traffic to their sites. Whilst this type of thing is rampant in the tech world, I thought I would be free from it when I started posting about artists and events from long ago!
However, as is the case with anything on the web, popularity attracts a degree of attention. Most of it is good attention, like having wonderful art historians and authors regularly commenting on my posts, but some of it is bad. I am writing this post to highlight how art history bloggers (among others) have become the latest target for online education referrers of inscrutable integrity to use our sites to advertise their services.
How do they do this? One of the most commonly used methods is by the creation of a "toplist." This entails a blog post or web page that lists the "Top 50 Art History" blogs or something similar. On a cursory examination, many of the sites that become listed are indeed quality sites - this is because these unscrupulous advertisers have done their research and determined the most highly visited web sites on this topic. In addition, as art history bloggers are increasingly a close-knit bunch, you will eventually be able to extract high quality sites by monitoring blog rolls of various sites and matching them against each other. Hence, the similarities in my blog list, and say that of Alberti's Window, Art History Today and Every Painter Paints Himself etc. will give you a solid list of quality sites.
It is interesting to note, art history sites that do not have 'blog rolls' do not appear on this list as prevalently. This highlights use of these rolls by these advertisers to determine who will comprise their toplists.This is likely a compromise made because art history sites do not make a huge enough splash on Googles PageRank.
Page ranking is a fascinating topic for those into the true nuts and bolts of the web. A lot of it is mathematical in nature, as numerical constructs are used to represent the actions and online habits of the approximated 2 billion people that now populate the world wide web.
PageRank schematic: You dont need to be a math wiz to see the proportion of sharing/traffic is not even!
Who are these sites creating toplists? It is vital note that the sites creating these lists are essentially lists/directories themselves. It would be one thing to have an actual online education provider personally recommend your site and encourage its use by their students. This is NOT the case. The services exist purely to attract traffic to their site and generate enrolment to online courses, for which they would receive a referral bonus. This may be financial, or an exchange for other information, such as names or contact details of refererrers, or simply a swap of lists garnered by their ongoing researches into what sites are becoming popular in a particular field.
I know some reading this are thinking its nice to have these lists created as a way for people to find our sites easier. That is fine, as long as you don't fall for the next step in their strategy - the crux of why these toplists are created in the first place.There are indeed some toplists that are created for no other reason than promoting a topic, but quite often this is not the case.
Once your site appears on one of these lists, it is not a long time until you will hear from one of them. The referrers I have heard from most recently are TeachStreet and Mastersdegree.net. Online PhD was another list that created a toplist last year, and promptly sent out their badges to the sites which appeared on them.
These sites will eventually write to to you, and politely ask if you wouldn't mind listing their badge on your site. In my experience, they are not pushy or demanding in any way, but the fact that they are asking for ad space for simply having created a list with your site on it is improper. They have no real concern about art history, nor the blogging community on this topic.
At the end of the day, it is at the discretion of the blogger to decide whether or not to have these badges on their site. I just wanted to write this post so people are aware of the true motivations behind it. The benefits to those providers far outweigh the spike in traffic you may get. If you really want to add your page to a blog list, consider a place like Networked Blogs or Invesp's blogrank. There are many other similar sites purely designed to attract traffic to your blog, without the underhanded advert request.
Some instead list the adfreeblog.org badge on their blog - which is a personal statement about advertising affecting the experience of reading blog posts:
Using this icon on your site allows you to state:
1. That you are opposed to the use of corporate advertising on blogs.
2. That you feel the use of corporate advertising on blogs devalues the medium.
3. That you do not accept money in return for advertising space on your blog.
As with anything of quality, if you do a good job on your posts and work hard to make your content interesting and engaging, people will come regardless - toplists are not required! If anything, this business has made me realise I need to hurry up and publicly announce the resource I have been working on to promote art and history blogs - which will be revealed in the not too distant future.
In the interim, please be weary of toplists. If you really do want to make something from your blog, consider activating Google AdSense or being part of the Amazon affiliate program - which can earn you Amazon vouchers as people click off relevant advertisements embedded in your blog. At least this way, you are in control of what your site is advertising, and you receive the benefits from it.
For another example of the same hustle being pulled on other blogging genres, see this post at The Endless Further, a site usually dedicated to Buddhist History and Philosophy.
Reading the trite descriptions of each blog offered highlights the poor degree of knowledge list creators have of this topic, and what our sites are actually about. These descriptions highlight their poor familairity with our content, instead using our blog and profile desciptions to provide their information.
Some examples - the below captures are taken from the list at OnlineCourses.net
The heavy presence of the Sherlockian element of this description shows how it was lifted from my profile page.Whilst the periods covered are essentially correct - I have not done a post on Surrealism yet, excluding the one on Fellini's Satyricon perhaps.
Monica Bowen's Alberti's Window is treasure for art history fans. There is often much overlap on topics we discuss, and Monica has been very helpful and encouraging since first visiting 3PP last year. Here is the description given of her blog:
Here they've obviously latched onto the link to Leon Battista Alberti, but the topics listed show a very cursory, even lazy visual examination of Monica's post labels. It's just not right!
Below I will keep a list of offending sites engaged in the toplist badge scheme(or scam). I will update it regularly as I come across others:
*Online PhD Programs 2010 Top Art History Blog Award (August 2010)
*Online College.org 50 Best Blogs for Art History Buffs (August 2009)
*Mastersdegree.net 50 Best Art History Blogs (Jan 2011)
*Online Education Database 50 Best Blogs for Humanities Scholars (Jan 2011)
*eCollegeFinder Music and Arts Enthusiast Award (Jan 2011)
*Online Courses.net Best Art History Blogs (Jan 2011)
These are the type of badges you need to look out for. If you see them on another blog please inform the owner of this post!
Be vigilant, and these sharks will go away!